Believe in Boylston #BackToBackBay

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The bombings at the Boston Marathon have shown us that Boston is a remarkable and resilient city and for that we are proud. However, the tragedy has caused a number of challenges, including those faced by the businesses along the marathon route, mostly along Boylston Street. As of April 24th, (most of) these businesses have been reopened, reeling from substantial losses in sales over that time period. Here is what you can do to show that you are indeed #BostonStrong and to help these stores get back on their feet.

backtobackbayIn an effort to get people back on our beloved Boylston Street, Mayor Menino announced that all parking meters on Boylston as well as the entire Back Bay will be free though Sunday. According to the release, all meters on Back Bay streets between Arlington Street and Mass Ave, as well as meters adjacent to the Public Garden, will be free of charge. Also, the local marketing startup Promobox has joined in on the relief effort, coming up with a site providing a map of affected businesses. The philosophy of this website is that concerned Bostonians will choose a retailer on the map, share their page on social media, and visit them often. Tweet, post, Instagram, shout from the rooftops- as long as you mention #BackToBackBay.

THIS SATURDAY  is time for us to band together as Bostonians and support Boylston by pledging to spend at least $25 at an affected merchant. Retailers like Marathon Sports, Sugar Heaven, and Forum Restaurant are amongst the businesses that helped save lives, comforted the wounded, and supported law enforcement.  If you are looking for a place to eat, check out this list of re-opened restaurants here. If you have already returned home for the summer, you can still help by donating to The One Fund, set up by Mayor Menino to support the victims and families affected by the attack. Combined, our love for our city and big hearts can be more powerful than any bomb thrown at us, and big enough to save our city.

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